Steven
A. Milano
Steve Milano & Associates, LLC--
Current
I provide expertise in communications
(magazine consulting/article writing/ Web sites/Video and
TV Production) and events and promotions
(developing/marketing/managing).
Current contracts
*Executive Director, Georgia Defense Lawyers Association
*Executive Director, U.S. High School Tennis Coaches
Association (publish coaching e-zine)
Previous Projects
*Executive Director, GA Chapter, American Society of
Landscape Architects
*Executive Editor, FieldMedia
*Adjunct professor, Shorter College
*Book editing, Web site design, magazine consulting and
teaching
V.P. Marketing/Director of
Publishing, XpansionLab, Atlanta
*Involved in strategic and product planning for Internet
site, as well as branding strategies. *Oversaw
development, working ..with in-house
developers and contract vendors.
*Directed all editorial, advertising, circulation,
production and financials for two print titles.
*Developed new marketing and advertising programs and
collateral materials for sales staff.
C.O.O./Director of Publishing,
Afiniti Communications, Dallas
*Oversaw all areas of editorial, advertising,
circulation, production and financials for
..Business Development Outlook. Acted as
Editor-in-Chief.
*Developed new marketing and advertising programs and
collateral materials for sales staff.
*Oversaw Web site development.
Director of Publishing,
Knight Enterprises, Lawrence, KS
*Oversaw all areas of editorial, advertising,
circulation, production, accounting and promotions for
..Outdoor Kansas and Building Components.
Managed editorial and production of WoodWords.
*Oversaw Web site development for two titles.
*Developed new marketing and advertising programs for
sales staff.
*Developed new special publications and wrote business
plan for Lawrence! magazine.
*Increased BC's revenues from $236,000 (10 issues)
to $460,000 (eight issues) in first year.
Owner, Palmetto Sports
Marketing & Comms., Hilton Head, SC7
Company specialized in events and promotions
(developing/marketing/managing) and
communications (magazine consulting/article writing/video
and TV production). See attached.
USPTR Foundation, Hilton
Head Island, SC 1987- 1992
Executive Director
Charitable arm of the 10,000-member USPTR. Worked
with Arthur Ashe, Tracy Austin, Vic Braden, Bud Collins,
Billie Jean King, Stan Smith and executives at most major
tennis companies.
..*Symposium Director, International
Tennis Symposium
..Coordinated speakers, exhibitor trade show,
publicity and all logistics. Significantly increased
..attendance and income while controlling costs,
leading to the first profitable Symposium in eight
..years. Coordinated 40-exhibitor trade
show, 40+ speakers, catered events, audio-visual,
..publicity, program book and financials for this
500-attendee conference with no staff.
..*Publisher & Editor-in-Chief,
TennisPro magazine
Buccino & Associates, Chicago 1986-1987
Director of Corporate Communications
Handled all marketing, advertising, public relations,
events and related communications for this
national crisis-management consulting firm. Developed the
company's first marketing plan, including
advertising and public relations campaigns and
implemented all phases of the plan.
Collegiate Journalist,
1982-1985
Worked on various campus publications as advertising
manager, general assignment reporter,
associate editor, feature writer and in ad layout and
design and production.
Education
MSJ, Northwestern University, Medill School of
Journalism -- Major: Magazine Publishing
BA, Northern Illinois University -- Major:
Journalism/Advertising Minor: English
AA, College of DuPage -- Completed two-year degree
in one year.
Events
& Promotions
USPTR Foundation International Symposium and Trade
Show
Coordinated speakers, exhibitor trade
show, publicity and all logistics. Significantly
increased attendance and income while controlling costs,
leading to the first profitable Symposium in eight years.
Coordinated 40-exhibitor trade show, 40+ speakers,
catered events, audio-visual, publicity, program book and
financials for this conference with no staff.
Arranged public presentations and spouses activities.
Approximately 750 participants from 30 countries.
Executive Retreats
Arranged for annual corporate meeting for
executives and staff of Buccino & Associates
(executive management consultants). Weekends at Eagle
Ridge and the Playboy Club at Lake Geneva included
seminars, golf outings, catering and formal dinner.
Approximately 12 attendees.
Corporate Hospitality
Arranged for upscale hospitality suites
(Boston and San Francisco) at the annual convention for
the secured lending industry, complete with catering and
open bar, for Buccino & Associates. Approximately 500
attendees.
US High School Tennis Coaches Association Annual
Workshop
Manage all areas of this workshop,
including building an e-commerce enabled Web site which
features online registration, hotel and travel
information and curriculum outlines. Negotiate sites,
secure speakers and purchase catering. www.ushtca.org/schedule.htm
Power Ade Spring Break Volleyball
Developed, financed, marketed and managed
this five-week event held in Daytona Beach, used by the
Coca-Cola Co. to help introduce Power-Ade in 1993.
Approximately 600 participants.
Sun City National Senior Tennis Week
Developed, financed, marketed and managed
this one-week event held on Hilton Head Island. Arranged
for guest speakers, coordinated catered, evening parties
and spouses trips. Approximately 75 participants. www.stevemilano.com/nstwsm.htm
New Balance/Yes to Tennis, No to Drugs Clinic
Organized and managed the national
kick-off clinic for New Balance's series of anti-drug
clinics. Worked with Tracy Austin and arranged for
shooting of TV commercials for the SGMA's "Play It
Cool" campaign.
Tennis Hilton Head
Developed, produced and hosted this
weekly, live TV show, featuring guests such as Stan
Smith, Dennis Van der Meer, Amanda Coetzer, Grant
Stafford, Carlos Goffi and Richard Schoenborn.
K-Swiss Family Circle Magazine Cup Report
Developed, produced and hosted this live,
nightly TV show covering the Family Circle Magazine Cup,
featuring guests such as Billie Jean King, Bud Collins,
Buddy Blattner and Dennis Van der Meer.
BMW/MDA TennisFest
Turned a local fundraiser into a regional
benefit for the Muscular Dystrophy Association. Arranged
for seven sites in five states to hold events and wrote a
comprehensive event manual for MDA. Negotiated
sponsorship with BMW.
Jose Cuervo Beach Volleyball
Developed and ran volleyball activities,
including weekend tournaments, local rankings and
end-of-summer local "King of the Beach"
tournament for Holiday Inn Oceanfront on Hilton Head
Island.
Sports
Videos &
Books
Teaching Golf Lessons That Last
Wrote and produced this video and
accompanying booklet for golf instructors. Serve as motor
learning consultant to the US Golf Teachers Federation.
Practice Like You Play
Currently in post-production with this
consumer golf video, booklet and infomercial.
How to Win at the League and Local Tournament
Level
Wrote, produced and marketed these two
(Singles and Doubles) special interest video for tennis
enthusiasts. Negotiated sponsorship with Dunlop Tennis
and developed national POP promotion. Won 1997 National
Educational Media Network video competition award.
Head Sports Presents: Teaching Tennis
Wrote, produced and marketed this video
endorsed by federation coaches from Canada, Germany,
Norway, Spain and the U.S. Won 1st Place in its category
in the 1996 National Educational Media Network
competition.
Teaching Your Child Sports Skills
Wrote, produced and marketed this special
interest video for parents. Developed Web sales site and
e-mail offer.
Scholastic & Academy Tennis: Planning the
Season
Recently wrote and self-published this
book for tennis instructors.
|
